| Promoting a company, product or service by using | | | | company would get unexpected marketing results. |
| proper Search Engine Optimization on the Internet is | | | | The company or the advertised product may get |
| quite an older technique now. But promoting a product | | | | attention within fraction or seconds of time. Social |
| or service by using social media optimization is a new | | | | media optimization has gradually been picking up the |
| craze now, which has created buzz in every business | | | | pace. |
| community. A company may promote its product or | | | | Social Media Optimization for a website is done via: |
| service by placing an advertisement on the social | | | | Ø Inserting bookmarking sites and tagging |
| networking site and thereby providing web link of the | | | | articles or information |
| company. This kind of social media optimization has | | | | Ø Adding proper links |
| shown quick results as the visitor gets direct link of a | | | | Ø Placing the content on the relevant sites |
| company and may get ready to use information | | | | Ø Using mashups |
| without searching details of large number of products | | | | Ø Remunerate inbound links |
| or services. | | | | Tips for making your website a hot-spot |
| Search engine optimization works for search engines, | | | | Ø The web publishers should place the content |
| whereas social media optimization works for social | | | | so that it gets highest visibility. For this, he may use |
| interactive website. Nowadays websites are not only | | | | audio or video or both types of content. It would make |
| designed for searching product details or services | | | | the website more efficient and reachable to the larger |
| provided by a company. There are some websites | | | | number of web users. |
| which give platform for social interaction like YouTube, | | | | Ø The content should be placed on the relevant |
| Myspace, Orkut, Facebook, Yahoo 360, GooglePages, | | | | web sites. |
| Del.ciou.us, or Digg. Here the visitors share their views, | | | | Ø The web site owner should always update |
| thoughts and ideas by writing blogs, scraps or simply | | | | the content. Every time a new visitor visits the same |
| send any link. These web sites face huge traffic daily | | | | website who may have similar mind but the updated |
| and they can be proved as very good platform for | | | | content may draw his attention. |
| promotion of a product. | | | | Ø Advancement of the Internet has provided |
| How SMO may help? | | | | several other options that may enhance the visibility of |
| SMO has attracted attention of various business | | | | a web site. Like one may create blog space of that |
| houses that believe in trying new promotional medium. | | | | product which would attract large number of |
| Social interactive sites have large number of users and | | | | perspectives having similar interest area and automatic |
| they are increasing everyday. People who visit social | | | | promotion of that product or service. |
| websites are not seriously concerned about the | | | | Everything has some pros and cons and it also applies |
| promotion of a company or the advertisement placed | | | | for social media optimization as spamming is very |
| by that organization. But in case they find any | | | | common these days. One should take care of these |
| advertisement interesting or user-friendly they would | | | | spammers and check them properly. |
| forward the link to other people and in this way the | | | | |